Shopify stores built past the template.
Custom themes, private apps and Hydrogen storefronts for merchants who have outgrown what a marketplace theme and six plugins can do.
- Custom themes
- Headless storefronts
- Shopify apps
Custom Shopify themes, apps and headless storefronts tuned for conversion.
Keep the platform, lose the constraints.
Shopify handles payments, tax and fulfilment better than anything we would build. The limits show up in merchandising, bundles, subscriptions and page speed.
Why it matters
Shopify handles payments, tax and infrastructure well. The differentiation is in the storefront experience, the merchandising and the operational fit.
What we build
Custom themes and Hydrogen storefronts, migrations to Shopify, app integrations, subscriptions, B2B setups and conversion optimisation.
Who it is for
Direct-to-consumer brands, retailers moving off a legacy platform, and merchants outgrowing a stock theme.
What we handle from strategy to delivery.
Six areas we take responsibility for on shopify engagements — no handoff gaps between them.
- 01
Store strategy
Catalogue structure, merchandising rules and conversion goals.
- 02
Theme & storefront build
Custom Liquid themes or headless Hydrogen front-ends.
- 03
Product & content modelling
Variants, metafields and editable sections for the team.
- 04
Checkout & apps
Checkout extensions, subscriptions, reviews and loyalty integrations.
- 05
Migration & data
Products, customers, orders, URLs and redirects moved safely.
- 06
Conversion optimisation
Speed, PDP experiments and analytics after launch.
Standards we hold every shopify project to.
- Fast storefront
- Optimised for mobile shoppers
- Conversion focused
- Tested PDP and checkout
- Merchandising control
- Editable sections
- Migration safe
- URLs and redirects mapped
From first conversation to a product that is ready to grow.
01 — Discover
We review the catalogue, pricing rules, fulfilment and the drop-off points in the current funnel.
We review requirements, existing analytics, competitors and user needs to understand where shopify will create the most value. Nothing is proposed before the problem is clear.
Deliverables
- Commerce requirements
- Catalogue assessment
- Conversion baseline
Typical activities
- Stakeholder workshop
- Analytics review
- Competitor teardown
Success criteria
A clear, shared understanding of the problem, scope and expected outcome.
02 — Define
We agree the platform approach, data model and integrations before design begins.
We turn research into a clear product direction, priorities and information architecture. Scope, sequencing and technical direction are agreed in writing before work starts.
Deliverables
- Platform decision
- Product data model
- Integration plan
Typical activities
- Technical design
- Migration planning
- Estimation
Success criteria
Everyone understands what is being built, in what order, and why.
03 — Design
We design browsing, product and checkout experiences around conversion on mobile first.
We translate the agreed structure into a polished, responsive interface — every state, breakpoint and edge case included, reviewed together as we go.
Deliverables
- Storefront designs
- Checkout flow
- Merchandising sections
Typical activities
- Flow design
- Visual design
- Review
Success criteria
The experience is validated and ready for implementation.
04 — Build
We implement the storefront, checkout and integrations with stock, payments and fulfilment.
We turn approved designs into production-ready software using maintainable components and a scalable architecture. You see working software throughout, not just at the end.
Deliverables
- Storefront implementation
- Payment integration
- ERP or inventory sync
Typical activities
- Development
- Integration work
- Code review
Success criteria
The product works reliably across the required devices and scenarios.
05 — Validate
We test the full purchase path, including refunds, edge cases and peak-load behaviour.
We test the product against the real requirements, profile performance and surface issues before launch rather than after it.
Deliverables
- Checkout test matrix
- Performance results
- Migration dry run
Typical activities
- Transaction testing
- Load testing
- Redirect verification
Success criteria
Critical issues are resolved and the product is ready for launch.
06 — Launch
We go live with redirects, analytics and a plan for post-launch conversion improvements.
We deploy, review the built product in production and refine the details that only appear in the real thing. Monitoring and handover happen at the same time.
Deliverables
- Live store
- Redirects and analytics
- Optimisation backlog
Typical activities
- Cutover support
- Monitoring
- Conversion iteration
Success criteria
The product is live, verified, documented and ready for users.
Everything handed over, nothing locked away.
Concrete output at the end of a shopify engagement — code, assets and documentation you own.
The stack we reach for first.
Chosen per project constraints — this is the starting point, not a rule.
Frontend
- React
Backend
- Liquid
- Hydrogen
- Storefront API
- GraphQL
Payments
- Shopify
Stores built to convert.
Selected projects built with the same approach, team and standards.
Property Listing Platform
Real Estate Platform
A property marketplace with map-based search, saved listings and an agent dashboard for lead management.
- React
- Node.js
- PostgreSQL
AI Background Remover SaaS
SmartBG Remover
A subscription SaaS that removes image backgrounds in seconds, with batch processing and an API for developers.
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Doctor's Management System
Pocket MD
A clinic management system covering appointments, patient records, prescriptions and billing in one workspace.
View projectOutcomes, not just output.
Clients stay because the work reduces risk and cost after launch, not only because it looks good at handover.
- 01
Less rework
Catalogue and content modelling agreed before theme work.
- 02
Faster decisions
Merchandising changes without developer involvement.
- 03
Better performance
Mobile speed treated as a revenue metric.
- 04
Clear handoff
Documented theme sections and metafields.
- 05
Long-term thinking
A storefront that supports new campaigns, not just launch.
Questions we get asked.
Still unsure about something on shopify? Ask us directly — we answer honestly, even when the answer is no.
Only when content, personalisation or performance demands it. A well-built theme is the right answer for most merchants.
Often yes — several common apps can be replaced with theme code or Shopify Functions.
Yes, including products, customers, order history and SEO-safe URL redirects.
A well-built custom theme suits most brands; Hydrogen suits highly bespoke or content-heavy experiences.
Yes — products, customers, orders, content and a full redirect map.
Yes. We build editable sections and metafields, and document the workflow.
Yes, when an existing app does not fit the requirement.
Often delivered together.
Custom E-commerce
Bespoke commerce platforms for catalogues, pricing and fulfilment rules that need custom logic.
View servicePayment Integration
Checkout, subscriptions, payouts and reconciliation wired up securely end to end.
View serviceWebsite Development
Fast, accessible and SEO-ready marketing websites built on a modern front-end stack.
View service
Ready to build something better?
Tell us what you are trying to build. We'll help you figure out the right next step — scope, sequence and what it realistically takes.
Have a project in mind?
Let’s build something amazing together.
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